Catherine Cuello-Fuente — Prioritize Wellness In Your Entrepreneurial Career
Catherine Cuello-Fuente is the founder of so many ventures that it's hard to keep track. For starters, she's the co-founder of Inside Crowd, a millennial driven digital agency that aims to elevate meaningful stories. Cuello-Fuente makes sure that all her work is anchored in purpose, which is why there was very little surprise when she told me about the app and movement she'd founded — GreenHopping.
GreenHopping makes it easier for any user to locate the healthier eats or drinks in his or her city. Their plans to expand also include an e-commerce marketplace for your vegan friendly, organic, and non-toxic brand needs. The inception of the app came from Cuello-Fuente's own personal journey from her Latinx upbringing (of, admittedly, less than healthy food), through a health scare and to a more raw place (literally).
During this episode we chat about what it means for Latinxs to take on a healthier lifestyle, why it was the determining factor in her personal health journey and how she's pivoted these experiences into a startup.
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